Blog
Presentation to the Retail World Expo, Sydney Australia June 2011
Improving sales by understanding In-store Shopper Behaviour - Retail World 2011 from Beonic on Vimeo.
Calculating conversion on in-mall advertising
On the 31st of March 2011 our CEO Sharon Biggar spoke at the ICSC Fusion Conference in Hollywood. In this blog post we have reproduced her speech.
Measuring event effectiveness
The 10 point service charge plan has really got the industry buzzing (click here to read a copy). From where I sit I am particularly interested in the final point on measuring marketing.
The plan calls for mall managers to, "Undertake campaigns that deliver obvious returns on investment through data capture and voucher redemption". And thats where FootPath comes in.
Time is Money
There is no doubt in my mind that it is becoming increasingly difficult for mall managers to increase their visitor numbers year on year. Why? Shopper behaviour is changing in the face of an improved offering from supermarkets, retail parks and online stores.