Retail

Path Intelligence works with retailers and mall and property owners to help them better understand customer behavior in their stores, measure the effectiveness of their marketing and optimise the performance of their retail space investments.

For Malls

Path Intelligence detects each shopper carrying a phone that enters the mall. It identifies how long they stay, which shops they visit, whether or not they have visited before and how they travel around the mall during their trip.

Path Intelligence enables data-driven analysis of a mall, the retail tenancy mix, the impact of marketing events and much more. Path Intelligence specialises in digitising real-world behaviour to enable you to recognise profitable opportunities.

Path Intelligence data helps malls and property owners to answer such questions as:

• Do shoppers at John Lewis also visit Marks & Spencer?
• Will shoppers go out of their way to visit Starbucks?
• Would the centre benefit from the inclusion of an additional shoe shop?
• Would a certain store benefit from being relocated to a different position or larger store?

In short Path Intelligence enables mall owners to:

• Amplify rental returns by aligning tenant rent with traffic past the store;
• Present prospective tenants with actual shopper movement and traffic past the site;
• Demonstrate location fit through understanding how shoppers group stores together;
• Analyse shopper flow around the mall;
• Quantify the effectiveness of events; and
• Understand traffic, dwell time and frequency of visit information on a continual basis.

For Retailers

Path Intelligence detects every shopper carrying a phone as they walk into the store. It records and measures that traffic and identifies how long they stay, which areas of the store they visit and if they have visited before.

Path Intelligence enables data-driven analysis of a retailer, the product mix, the impact of advertising and promotional campaigns and much more. Path Intelligence specialises in digitising real-world behaviour to enable you to recognise profitable opportunities.

For individual retailers, data from Path Intelligence helps to answer questions such as:

• What is my conversion rate by department or product line?
• What is the optimal position is is for promotional displays and advertising?
• How do consumers respond to differing promotional displays?
• How effectively window displays are working
• Which areas of the store require a higher level of staffing

In short Path Intelligence enables retailers to:

• Increase sales by understanding where shoppers are browsing but not purchasing;
• Optimise the store layout;
• Increase sales by improving customer service through aligning staffing schedules to shopper traffic at the product level;
• Quantify the effectiveness of advertising;
• Understand traffic, dwell time and frequency of visit information on a continual basis.

Find out more about the benefits of our FootPath product