FootPath Pricing

FootPath has a flexible pricing model where you pay only for the data you need. For this reason FootPath is provided to you as a data subscription service.

As our client we do not expect you to pay for our equipment or installation costs. Nor do we expect you to pay for us to maintain and upgrade equipment to keep up with rapid changes in mobile technology.

Rather we believe that you need access to actionable data that provides you with the information you need to make innovative decisions, better and faster than your competitors.

For that reason we offer a simple and transparent pricing model. Our pricing is fully inclusive, so you shall not be surprised by hidden costs.

The price of a data subscription to our FootPath product depends upon:

• The size of the area to be monitored;
• The type and amount of data that you require; and
• The length of time for which you wish to purchase the data.

We offer discounts to customers who are interested in using FootPath across their portfolio of stores or shopping malls and for customers who are willing to make upfront payments for their subscription. If this applies to you please contact us to discuss. You can contact us via our online chat or simply email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

For those customers wishing to purchase a Deluxe FootPath solution for a mall we have provided an indicative price list below. For example, a 55,000 square metre mall that was interested in purchasing a full FootPath solution with data year round (52 weeks) the price would be 69k euros per year. Included within that subscription is information on:

• Visitor traffic to the mall (by hour, day, month and year)
• Visitor dwell time at the mall (by day, month and year)
• Exposure to advertising within the mall
• Frequency of visit to the mall
• Shopper hours at the mall
• Traffic to each retailer within the mall
• Linkages between retailers in the mall
• Shopper flow around the mall
• Nationality of visitor to the mall
• Visitor traffic by level and zone across the mall
• Interactions between the mall and neighbouring areas (such as adjacent town centres or competing centres)

For those interested in our service to retailers, airports or for other applications, or our Vanilla or PathSurvey product for malls please contact us directly to discuss your data needs so that we can price our service according to your requirements.

Pricing matrix for a Deluxe FootPath solution within a shopping mall