FootPath

Path Intelligence provides FootPath, a unique and breakthrough product, which can gather information on pedestrian behaviour and flow on a continuous basis, 24 hours a day 365 days a year, using mobile phone technology.

This provides organisations with the ability to optimise the layout of their space and improve their productivity, by understanding how people are moving around within it. There are many applications for FootPath with the more obvious ones being shopping centres, large format retailers, transportation hubs and entertainment arenas.

Information from FootPath can help with:

Performance:

• Improve your retail tenancy mix and attract more shoppers to your centre
• Maximise the revenue from tenant stores by optimizing the layout of the centre

Lettings/rental:

• Optimize the price of retail units by understanding the impact of a store's position on its rent per square foot
• Target potential tenants for empty lots by understanding which stores consumers consider complementary
• Reduce rental disputes by using our independent data on traffic past each unit or site
• Present current and prospective tenants with actual shopper movement to demonstrate traffic past the site and linkages between the site and other retailers

Operations:

• Optimize staffing levels according to shopper flow in specific areas of your centre (e.g.. Foodcourts and toilets) to reduce costs and increase customer service
• Reduce pedestrian bottlenecks by understanding people flow at peak times
• Optimize maintenance schedules by understanding the 'most trodden' routes

Marketing:

• Quantify the impact of particular promotions or centre events
• Optimize the pricing of advertising space within your centre
• Increase value from your marketing spend by specific targeting of your advertising and promotions
• Attract new revenue through sponsorship, advertising and on-mall trading with proof of potential customer exposure.