Revolutionary data to decode visitor behavior
Path Intelligence gives you complete, data-driven, insights into visitor and customer behavior that other technologies and analysis solutions are unable to provide.
By mapping 3D visitor journeys using our revolutionary Footpath technology, Path Intelligence shows you precisely where your customers have been, how long they stayed, and what they did next.
We call our approach Shopper Profitability Optimization, because with SPO you are using hard data to inform the decisions you make to optimize the shopper experience. Decisions that attract more high value business and improve your profits.
Maximize Income
Does your scheme generate the income that properly reflects the location and value of each space within it? Does each store show a return that justifies the investment you’ve made in it? Path Intelligence gives you the data you need to understand what to change to maximize your income per unit or department.
Optimize the Shopper Experience
Are you creating an environment that excites visitors, persuades them to stay longer, to return again and again and become brand advocates for you? With our data, you’ll know. And you’ll know what to change.
Marketing and Events Impact Measurement
Are you making the most of your marketing? Do events drive customers to you or to a competitor? Do you have hard data to give you the answers? If not, you need Path Intelligence.
Foster International Visitors
International visitors often have different demands; are you meeting them? Do you know what their behaviors are, or how to influence them? We can show you.
The Path Index
‘Shopper Hours’: The phrase acknowledged by the International Council of Shopping Centres as the means to most objectively measure traffic and dwell times, and so success or otherwise.
The Path Index from Path Intelligence is your means to get detailed, deep-dive data around Shopper Hours.
