Business Intelligence That Maximizes Return On Capital
For retail environments great data comes from understanding customer behavior – where shoppers go and in what order. How long they stay and how often they return. Our proprietary technology anonymously detects and locates mobile devices and analyzes how they move within a physical location, giving businesses access to unique, high-quality customer data at a granular level, that’s never before been possible.
Our clients consistently make insightful decisions based on powerful data that is unavailable anywhere else. It enables and empowers business owners to use every square foot of space positively for maximum return on capital.
Does your scheme generate the income that properly reflects the location and value of each space within it? Does each store show a return that justifies the investment you’ve made in it? Path Intelligence gives you the data you need to understand what to change to maximize your income per unit or department.
Are you creating an environment that excites visitors, persuades them to stay longer, to return again and again and become brand advocates for you? With our data, you’ll know. And you’ll know what to change.
Are you making the most of your marketing? Do events drive customers to you or to a competitor? Do you have hard data to give you the answers? If not, you need Path Intelligence.
Check out PathWay – the Path Intelligence blog. We’ve set it up as a platform to share the unique insight and perspectives from our business . Why? We have a beautifully eclectic variety of skills at Path Intelligence – and being a firm in the technology field we are constantly improving, innovating and changing for the better. As data science experts, it’s our nature to constantly generate content that will be of use to shopping mall owners and the retail industry at large.
This autumn we have seen insights on the surprising relationship between footfall and sales; influenced by a variety of factors that aren’t always apparent. We’ve also detailed the strong contribution of F&B units to revenue in shopping malls located within city centers. We found that food & Beverage sales returns typically amount to double the amount of gross leasable area (GLA) they take up – and even determined the percentage of F&B units it takes for doubled sales returns to plateau, and eventually drop.