Business Intelligence That Maximizes Return On Capital
For retail environments great data comes from understanding customer behavior – where shoppers go and in what order. How long they stay and how often they return. Our proprietary technology anonymously detects and locates mobile devices and analyzes how they move within a physical location, giving businesses access to unique, high-quality customer data at a granular level, that’s never before been possible.
Our clients consistently make insightful decisions based on powerful data that is unavailable anywhere else. It enables and empowers business owners to use every square foot of space positively for maximum return on capital.
Does your scheme generate the income that properly reflects the location and value of each space within it? Does each store show a return that justifies the investment you’ve made in it? Path Intelligence gives you the data you need to understand what to change to maximize your income per unit or department.
Are you creating an environment that excites visitors, persuades them to stay longer, to return again and again and become brand advocates for you? With our data, you’ll know. And you’ll know what to change.
Are you making the most of your marketing? Do events drive customers to you or to a competitor? Do you have hard data to give you the answers? If not, you need Path Intelligence.
The Path Index
‘Shopper Hours’: The phrase acknowledged by the International Council of Shopping Centres as the means to most objectively measure traffic and dwell times, and so success or otherwise.
The Path Index from Path Intelligence is your means to get detailed, deep-dive data around Shopper Hours.