Any website owner will tell you that the user experience is paramount to the success of the site, and the business that it belongs to. With more and more people now going online to find out more about the brands and companies that they want to do business with, it’s essential for any company to have a user-friendly website regardless of whether or not they are selling online. But while we all know about factors like page load speed, an easy-to-use navigation system and user-friendly content, do you know how accessible your website is to users who are disabled or have additional needs? If an entire demographic of people is struggling to use your website, you could be losing out on a lot of custom and damaging your business’s reputation. We’ve got some top tips for user experience from accessiBe.
Test Your Website
The first step in making sure that your website is user-friendly in terms of accessibility is to test it. Thankfully, accessiBe offer free audits that you can easily run on your website to find out more about what you are doing well and which areas should be a priority for improvement. Reviewers have described this service as one that has saved them a huge amount of time and provided peace of mind to business owners. Even if you have followed all the standard web design guidelines, you might be surprised to find that your website is missing some important elements such as media alt-tags that describe the visuals and images for viewers who are using screen-reading software.
Readable Text Size
For people who are visually impaired, text size can be one of the biggest obstacles when trying to navigate a website and learn more about the products or services that the brand provides. This is why it’s so important to ensure that you select a font size that can easily be read by anybody using any device. Tools that allow users to customize the size of the text easily can be a very useful addition to your website, making it easier for everybody to read.
Color-Blind Friendly Visuals
Many website owners think about brand colors and other business aspects when deciding which colors to use for the visuals on their website. But, it’s important to remember those viewers who might be suffering from color blindness, which is actually one of the most common disabilities worldwide. Everything from your background contrast to the colors that are present in the images you choose should be carefully considered. If you’re using color as a way to highlight the importance of certain links and buttons on your site, make sure that they don’t mean completely different things to somebody who is color-blind. Using accessiBe, you can find tools to help you ensure that your website is color-blind friendly. You can easily copy and paste the code to implement these tools on your website.
While user-friendliness is an important factor to consider when designing a website, it’s important to make some extra considerations when it comes to making sure that the site is friendly towards users with additional accessibility needs.